Off-Targeted Marketing

17Dec06

From Zoom “Targeted Lifestyle Media” Media, in the men’s locker room at my gym:

Off-Targeted
“Targeted Lifestyle Media”

I can’t speak for other men at my gym, but I’m guessing that the whole Vespa, ponytail and sassy-scarf, targeted-lifestyle market is rather limited in that arena. Okay, I’ll give them the Vespa thing; it is a largely gay club.



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