Edelman’s Uniquely-Positioned, Seamless, Fully-Integrated Campaign to Reframe the Peer-to-Peer Dialogue

24Jan07

The only thing funnier than bad marketing is the buzzword-laden verbiage with which bad marketers break their own arms while patting themselves on the back for their efforts. By what standard of effectiveness does a campaign against peer-to-peer piracy measure itself? Not by any reduction in piracy, of course, but by the number of visitors to its “Just Say No”-style website! Shut up! We’re integrating our seamlessly-reframed dialogue, what more could you possibly want?!

(Courtesy Consumerist.com)



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